The Unlikely CEO

The Unlikely CEO

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The Unlikely CEO
The Unlikely CEO
What I'd Do Differently If I Started a Business Tomorrow: Part 1

What I'd Do Differently If I Started a Business Tomorrow: Part 1

The brutally honest advice I wish I'd followed before spending years learning it the hard way.

Gaby Hersham's avatar
Gaby Hersham
May 08, 2025
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The Unlikely CEO
The Unlikely CEO
What I'd Do Differently If I Started a Business Tomorrow: Part 1
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After eleven years building companies and watching others succeed and fail, I'm often asked: "What would you do differently if you started again tomorrow?" My recent TikTok series on this topic generated more DMs than I expected—probably because I skipped the inspirational stuff and got straight to the point.

Here's the expanded, unfiltered version for t…

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